Each jean is an example of state-of-the-art denim production, as we continually strive to raise the bar, not only for ourselves, but for the denim industry at large.

Water Conservation

This jean uses less than 10 gallons of water. Five minutes of showering is about 12 gallons.

Eco-Friendly Fibers

We use certified cotton and/or fibers derived from post-consumer waste.

Efficient Processes

This jean uses less than 1.00 kWh of energy. A regular 60w lightbulb uses this much energy in about 16 hours.